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The war between Huawei and Apple: Who is better in the smart phone market?

The war between Huawei and Apple: Who is better in the smart phone market?
The war between Huawei and Apple: Who is better in the smart phone market?
1 year ago

Huawei and Apple are among the biggest competitors in the smart phone market, where they compete for the global and regional market with their advanced and innovative products. But what are the reasons for this war? And what are the strengths and weaknesses of each of them? And what are the challenges they face in the future? In this article, we will try to answer these questions based on some reliable sources.

Causes of war

One of the reasons for the war between Huawei and Apple is the great ambition of each of them to increase their share in the smart phone market, which is one of the most growing and competitive markets in the world. According to a report from Canalys, Huawei’s market share in the smart phone market reached 19.7% in the second quarter of 2023, surpassing Apple’s 14.3%. Huawei was able to achieve this performance despite the challenges it faces due to the trade ban by the United States, which deprives it of using Google services and Qualcomm chips. On the other hand, Apple relies on the quality of its products and the loyalty of its customers to maintain its position in the market, especially in regions where it enjoys great popularity such as Europe and North America.

Strengths and weaknesses

Each of Huawei and Apple has strengths and weaknesses that affect their competitiveness in the smart phone market. Some of Huawei’s strengths are:

  • Its ability to manufacture its own processing chips called Kirin, which gives it a technological edge over its competitors.
  • Its ability to offer smart phones at different prices to suit all categories of users, which increases its popularity in emerging markets such as Asia and Africa.
  • Its ability to innovate and renew in designing its phones and features, such as Mate Xs and P50 phones that feature foldable screens and high-resolution cameras.

Some of Huawei’s weaknesses are:

  • The impact of the trade ban by the United States on its reputation and ability to access modern technologies, which reduces its attractiveness to users in some markets.
  • Its reliance on Harmony OS operating system that it developed as an alternative to Android, which limits its compatibility with other applications and services.
  • Its facing fierce competition from other Chinese companies such as Xiaomi, Oppo, and Vivo, which also try to increase their share in the smart phone market.

Some of Apple’s strengths are:

  • Its ability to offer smart phones of high quality and superior performance, which makes it a leader in technology and innovation.
  • Its ability to create loyalty among its customers thanks to its iOS operating system that provides a smooth and secure user experience, and integrated services such as Apple Music, Apple Pay, and Apple TV.
  • Its ability to exploit market opportunities by launching new phones that suit the needs of users, such as iPhone 13 that features 5G chips
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Some of Apple’s weaknesses are:

  • The high prices of its smart phones, which make it uncompetitive in some price-sensitive markets, especially in light of the impact of the Corona pandemic on the purchasing power of consumers.
  • Its reliance on external partners to supply some of the essential components for its phones, which exposes it to the risk of shortage of inventory or rising costs in case of political or economic crises.
  • Its facing legal and political pressures from some governments and organizations.

Future challenges

Despite the successes of Huawei and Apple in the smart phone market, they face future challenges that may affect their position in the market. Some of these challenges are:

  • The changes in preferences and behaviors of users, who are looking for smart phones that provide them with more value and benefit, not just aesthetics and luxury.
  • The emergence of new competitors in the smart phone market, such as Samsung and Google, which are trying to offer smart phones that have technological and service advantages that compete with Huawei and Apple.
  • The developments in other fields related to the smart phone market, such as artificial intelligence, fifth-generation Internet, and cloud computing, which open new horizons for improving the performance and features of smart phones. In addition, Huawei and Apple are among the most prominent competitors in the smart phone market, where they compete for a share of the global and regional market. Each of them has strengths and weaknesses that affect their ability to compete. They also face future challenges that may change the market equation. Therefore, the war between Huawei and Apple will not end soon, but will continue with more intensity and excitement