Apple launches new devices with lightning-fast M3 chips
What are M3 chips and what distinguishes them from other chips?
aIn its latest launch event, Apple unveiled a new series of MacBook Pro and iMac devices, which contain the first computer chips manufactured with 3-nanometer technology. These chips, called M3, are among the strongest and fastest chips in the market, and provide users with exceptional performance and high efficiency in performing various tasks. M3 chips are the result of cooperation between Apple and ARM and TSMC companies, and they rely on ARM designs for processors, and TSMC technology for manufacturing.
What are the options available for M3 chips and what are the advantages of each option?
M3 chips come in three different options, to suit the needs and budgets of users. The options are:
- M3 basic chip, which contains 24 GB of random access memory, and a central processing unit with eight cores, and a graphics processing unit with ten cores. This chip suits users who want good performance and high speed in performing daily tasks and simple applications.
- M3 Pro chip, which contains 36 GB of random access memory, and a central processing unit with twelve cores, and a graphics processing unit with eighteen cores. This chip suits users who want higher performance and faster speed in performing advanced tasks and complex applications.
- M3 Max chip, which contains 128 GB of random access memory, and a central processing unit with sixteen cores, and a graphics processing unit with forty cores. This chip suits users who want super performance and incredible speed in performing difficult tasks and applications related to artificial intelligence and games.
What are the benefits that M3 chips provide to users?
M3 chips provide users with many benefits, such as:
- Improving the performance of devices and increasing the speed of execution and response.
- Providing a long battery life, up to 22 hours on MacBook Pro devices.
- Enabling users to perform tasks that were not possible on laptops in the past, such as developing artificial intelligence programs and dealing with huge amounts of data.
- Improving the quality of graphics, sound and video on devices.
- Providing a fun and smooth gaming experience on devices.
What do experts think of M3 chips?
M3 chips impressed many experts and analysts in the tech world, who considered them a qualitative leap in the industry of processors. For example, the president of “Technology” company Mazen Dakash said in an interview with “Economy Sky News Arabia” website, that M3 chips are the real star of Apple’s launch event, and that they give Apple an exclusive advantage over other competitors, thanks to the alliance that it has woven with ARM and TSMC. He also praised the performance that M3 chips provide to users, and said that they make Apple devices “not tired” and allow them to complete their work at lightning speed.
Apple contracts with TSMC to get 3-nanometer chips before everyone else
According to Dakash, Apple’s superiority in the manufacture of processors is due to the agreement that took place between it and the Taiwanese company TSMC, which gave the American company the exclusive right to use the new technologies before other companies by months, at a time when there is no company in the world, capable of manufacturing ultra-advanced chips, on a wide commercial level except TSMC, revealing that Apple is betting on launching “M3” chips at this time, which will help it to restore
Restoring Mac’s business to the right track, after declining in recent times, due to the intensification of competition in the computer sector.
Apple targets Intel with comparisons that highlight the superiority of M3 chips
Dakash stressed that M3 chips move the world of laptops and desktop computers to a new stage, whose title is unprecedented speed thanks to 3-nanometer technology that requires the introduction of more technology in a narrow space, which prompted Apple to publicly show off, that its MacBook Pro device, is now 11 times faster than the fastest laptop equipped with Intel processors, and that thanks to M3 chips, iMac devices have become up to four times faster than any PC device with a size of 24 inches, equipped with 3Intel Core i7 processor., pointing out that Apple’s focus on comparing its products with Intel products, comes as Intel processors were present in about 64 percent of personal computers sold in 2022.
Apple seeks to increase its market share in the holiday season
Dakash believes that competition will be fierce in the computer sector in the coming period, as we are only a few days away from the start of the holiday season, which is expected to increase, computer sales by 5 percent, and this is what prompted Apple to accelerate the launch of its new devices, which will be launched in the markets starting from next week, relying only on the power of M3 chips, which help to accomplish tasks at record speed, and move between applications and games with unprecedented smoothness.
On his part, computer engineer Mohamed Al-Harka, in an interview with the website “Economy Sky News Arabia”, said that Apple is doing everything it can to increase its market share in the world of computers, which currently reaches about 10 percent, and it comes behind Lenovo and HP and Dell in the computer market that has been recording decline after decline since 2022. Apple’s computer sales volume declined by 29 percent to 6.4 million devices during the third quarter of 2023 compared to the same period in 2022, according to estimates by Canalys Research, and therefore Apple seeks, before the start of the holiday and vacation season, to launch devices unmatched in strength in the market, in a step that targets attracting the largest possible number of consumers.
Apple achieves technical superiority thanks to 3-nanometer technology
Al-Harka pointed out that, apart from the “big” descriptions, that Apple used to confirm the superiority of its new products in terms of the chips used, the truth remains that no competitor to Apple is able to launch a computer with a processor manufactured with 3-nanometer technology, and this is what made Apple insist on comparing its devices with competitors, to show the truth that “no one is able to compete with it”, and that what it offers is indeed the strongest that can be offered in the market currently, considering that Apple’s exclusive access to TSMC technology before others, will be a problem for all companies that produce various electronic devices, and not only for phone and computer production companies.